Perhaps it’s pickleball’s biggest coup to date. Not only will pickleball be invading the USTA National Campus in Orlando, Florida from September 9-12, 2021 for the PPA Tour’s, Orlando Cup, but – thanks to the recent partnership between the PPA Tour and Tennis Channel – Tennis Channel will be providing exclusive, live coverage of Championship Sunday on September 12 from 12:00pm – 6:30pm ET.
Yup, you heard that right. Tennis Channel – the 24-hour television channel dedicated to all things tennis – will be broadcasting the pickleball gold medal matches at the PPA Tour’s Orlando Cup for each of the five pro events, including Men’s Singles, Women’s Singles, Men’s Doubles, Women’s Doubles and Mixed Doubles.
What’s Included in Tennis Channel and PPA Pickleball Tour Agreement?
According to the September 2, 2021 press release, “Tennis Channel’s integration with the PPA Tour will include event marketing, promotional campaigns, social media collaborations, articles on Tennis.com and Tennis Magazine, and the production of creative content, including exciting pickleball storylines and features for Tennis Channel.”
See you on the pickleball courts – and, very likely, in front of Tennis Channel.
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